Platforms: 

Instagram, TikTok, Facebook

Assignment

Clients Mendez National Institute of Transplantation Foundation (MNITF) hired us to launch a holiday and brand awareness campaign designed to raise awareness about kidney failure and promote preventative measures through the joy of holiday cooking in the African American community. Continue managing MNITF's social media presence across Instagram, TikTok, and Facebook from November 2023 to May 2024.

Campaign Results

• Throughout the campaign period, we successfully reached a total of 463,123 unique users.

• Increased awareness and education around kidney health in the Black community

• Instagram following increased from 160 to 1,200 followers

• TikTok following grew from 4 to 842 followers 

• Facebook page followers went from 222 to 342  

• Collaborative video with micro influencer promoting a giveaway contests generated 979 new followers and drove 8.2K engagements 

• Achieved a remarkable engagement rate of 5.89%,

The Execution

The campaign successfully raised awareness around kidney health while the sustained social media efforts, promoted long-term lifestyle changes, solidifying MNITF as a leading voice in this space.